SwankyAnts has not only been a labour of love for those of us involved it has also been a huge learning experience. There are few textbooks on how to create a business on the Internet although you will find plenty of bloggers who will tell you they know how it should be done. In the end, there appears no magic formula to success . . . there are things that work and others that don't and no one really knows why.
One aspect of SwankyAnts that has surprised is the different reaction people have to the concept of a map as the event calendar. Nowhere is the difference highlighted more than between men and women. Do a Google search on the spatial perception differences between men and women and you soon find a lot of research to support differences between the two. Men and women tend to perceive maps differently.
As we put the site together we take these differences into account. We combine the two perspectives to create a different way of looking at things that speaks to both perspectives. It's what we hope that makes SwankyAnts stand apart from other calendar-based event sites. It's all part of the adventure and the learning experience our site has become.
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